2024 holiday shopping trends recap for marketers | Quad

1 day ago · The holidays were in fact pretty happy for marketers and retailers, according to all the data that’s been coming in. For instance, a preliminary Mastercard SpendingPulse tally shows …

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Adobe: Holiday Shopping Season Drove A Record $241.4 Billion …

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Jan 7, 2025 · The 2024 holiday season was the most mobile of all time, with smartphones driving 54.5% of online purchases—79.1% of ‘Buy Now, Pay Later’ transactions were made through a …

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Holiday Shopping Statistics For 2024 Show The Season Is Off To A …

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Dec 9, 2024 · The official holiday season kicked off on November 1 and, so far, has been a resounding success. According to Adobe Analytics, consumers spent $77.4 billion online from …

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Must-know 2024 Shopping Season Insights For Marketers: Stats

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The 2024 holiday season is shaping up to be massive, with retail sales set to hit a whopping $1.372 trillion 1.Mobile searches for deals, particularly around major events like Black Friday, …

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Holiday Shopping Trends For 2024 | Illumin

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Nov 21, 2024 · Looking for the biggest holiday shopping trends for 2024? Advertisers in the US will invest over $350 billion this holiday season, bringing customers in-store for the most …

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2024 Holiday Trends: The Top Ways Retailers And Convenience …

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Nov 26, 2024 · In 2023, more than 40% of American consumers started their holiday shopping in October — a month that is much closer than it might seem. Now is the time for retailers like …

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U.S. Consumers Spent $241.4 Billion Online During Holiday 2024

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6 days ago · U.S. consumers opened their wallets during the 2024 holiday season, spending $241.4 billion, or 8.7 percent more than they did the year before.. That’s according to Adobe, …

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5 Consumer Trends From The Holiday Season - Marcus By …

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6 days ago · Ahead, we’ll take a closer look at how consumer shopping behavior is evolving in the digital age. 5 emerging trends in holiday shopping. Even though about 70% of holiday …

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FAQs about 2024 holiday shopping trends recap for marketers | Quad Coupon?

Why is early shopping a trend in 2024?

According to Vericast, the primary reasons behind the earlier shopping trend in 2024 are the desire to save money through sales and discounts, along with the need to spread out expenses over a longer timeframe. This underscores the importance of being present early in the shopping season. ...

Why should retailers splurge on Christmas gifts in 2024?

According to Vericast’s 2024 Holiday Retail TrendWatch, 41% of consumers plan to splurge on gifts for themselves, even as they tighten their budgets in other areas. This presents a unique opportunity for retailers to tap into this growing trend and personalize the shopping experience in meaningful ways. ...

Why are pricing and promotions so important in 2024?

As we head into the 2024 holiday season, pricing and promotions are more important than ever. In fact, their significance has grown by 5% compared to 2023, reflecting the heightened sensitivity of consumers to finding the best deals during these economically uncertain times. (Google) ...

How has marketing budget changed in 2024?

In 2024, CMOs are navigating a landscape where marketing budgets have been tightened significantly, with average budgets dropping to 7.7% of overall company revenue, down from 9.1% in 2023, according to Gartner. This reduction means that marketers like you are under more pressure than ever to deliver impactful results with fewer resources. ...

Is self-gifting gaining momentum again this holiday season?

The trend of self-gifting is gaining momentum again this holiday season. According to Vericast’s 2024 Holiday Retail TrendWatch, 41% of consumers plan to splurge on gifts for themselves, even as they tighten their budgets in other areas. ...